RockSolid Floors Retail Branding all started with the idea of taking a commercial floor coating and bringing it to a retail market. In 2008 Inventiv Designs was approached by the owner and founder Patrick Ilfrey to help take his vision of RockSolid Floors to market. It started with the logo and grew into a national brand. Inventiv Designs had the privilege of creating and managing this brand until 2014 when Rust-Oleum purchased the company.