In simple terms, inbound marketing refers to marketing strategies designed to “bring visitors in” rather than send marketers out to get prospects’ attention via cold calling, direct mail, etc. Inbound marketing earns the attention of potential customers (i.e., through an engaging blog), makes the company easy to be found (SEO) and draws visitors to the website by producing interesting content (social media posts, articles, videos, etc.). Another critical element of inbound marketing is providing customer feedback channels (phone numbers, feedback forms, live chats, etc.), to build relationships with customers.
To help your company “earn its way in,” Inventiv Designs will work with you to formulate a strategy to attract website visitors, convert them to leads and nurture those leads into customers.