DIGITAL MARKETING STRATEGY - THE ROAD TO MORE LEADS – BEGIN WITH THE END IN MIND
Too many businesses jump into the Google pond without a DIGITAL MARKETING STRATEGY and end up discouraged with the amount of time and money invested only to not see any return. Do you want to generate more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program that does just that.
Our DIGITAL MARKETING STRATEGY program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.
Digital marketing is pretty straight forward — its marketing using digital tools. Digital marketing is about the type of methodology under which we leverage those tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.)
DIGITAL MARKETING STRATEGY - OUR PROGRAMS
One size does not fit all. We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.
The plan breaks into three critical parts:
Attract Visitors – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media.
Convert Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks),
Close Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.
THE TACTICS
We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.
Here are some of the digital marketing tactics we leverage:
Digital Marketing
SEO
CONTENT MARKETING
SOCIAL MEDIA MARKETING
PAY PER CLICK (PPC)
EMAIL MARKETING
ONLINE PR
INBOUND MARKETING
- Video Production
- Website Design
- Landing Page Strategy
- Call-To-Action Strategy
- Public Relations (PR)
THE PROGRAM FORMAT
The program is on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition, and your industry.
We have regular check-in meetings with you to ensure we are on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting, we also review the following month’s plan (broken into a monthly calendar of tactics).
REPORTS ON RESULTS
We measure and provide comprehensive reports every month. These reports will detail our progress towards your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed and even phone calls.
HOW MUCH DOES IT COST?
Our typical digital marketing clients will invest between $1,500 and $5,500 per month into their digital marketing program. The investment level determines how many hours per month are available to execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to get to them.
OUR TEAM IS BASED IN MINNEAPOLIS MINNESOTA
You will have a dedicated team committed to your business. Your team will consist of:
DIGITAL MARKETING STRATEGY CASE STUDIES
Our clients have seen notable lead and revenue growth over the years. Here are several case studies that provide a step-by-step breakdown of how we achieved success together thanks to our digital marketing program.