Marketing
Defining the essence of your brand, the goal of your campaign and what your company can do to benefit its customers is the very crux of our marketing strategy.
At Inventiv Designs
- We listen to your goals,
- Analyze your specific market
- Propose a customized plan to reach your goals
Sales materials, postcard mailers, restaurant menus, posters, and business cards are all excellent mediums to reach your potential customers. However, there are many other options to consider, and we’re experts at developing the right marketing plan specific to your business.
Defining the essence of your brand, the goal of your campaign and what your company can do to benefit its customers is the very crux of our marketing strategy. We want to create a clear idea in order to produce a consistent strategy throughout the life of your campaign. We can then deploy the campaign with professional continuity as we leverage a broad range of media to deliver your message.
We only speak the truth about your brand and its benefits, and never sell what you cannot provide. Through all means of creation, we will provide you with a campaign that you feel comfortable with—and that works.
Inbound marketing
Consumers are increasingly doing research online to choose companies and products that meet their needs. This is where inbound tactics—such as social media, blogs, video, SEO and other forms of content marketing—can help boost your visibility and turn Internet surfers into regular website visitors.
In simple terms, inbound marketing refers to marketing strategies designed to “bring visitors in” rather than send marketers out to get prospects’ attention via cold calling, direct mail, etc. Inbound marketing earns the attention of potential customers (i.e., through an engaging blog), makes the company easy to be found (SEO) and draws visitors to the website by producing interesting content (social media posts, articles, videos, etc.). Another critical element of inbound marketing is providing customer feedback channels (phone numbers, feedback forms, live chats, etc.), to build relationships with customers.
To help your company “earn its way in,” Inventiv Designs will work with you to formulate a strategy to attract website visitors, convert them to leads and nurture those leads into customers.
Trade Show Strategy
Trade shows are excellent opportunities to establish and/or reaffirm your brand in the marketplace. These venues also allow you to interact face-to-face with distributors and customers and show them that you stand behind what you offer.
Inventiv Designs has the talent and the technology to create dynamic trade show marketing packages to help your company shine on the show floor.
We have extensive experience in developing booth designs that capture and keep the attention of both attendees and fellow exhibitors, as well as in producing a strategic plan to attract the most foot traffic through your booth. We will also help your company produce various marketing pieces and pre-show advertising to help you gain momentum for your show or event.
WHAT CAN WE DO FOR YOUR BUSINESS?