FREQUENTLY ASKED QUESTIONS

Q: My (child/nephew/friend) knows a lot about computers,
why can't he make me a website?

This is a common and often costly mistake that many small businesses make and unless this person is an experienced web designer, we would highly recommend against this.

An effective website that properly portrays your business takes more then a general knowledge of computers, it also takes expertise in marketing and advertising, web usability, and applications development.

Q:What is the difference between a professional and amature site?

Consider the following two websites. Both promoting the same service, but you will notice that the LCN design on the right is far more visually appealing. The result will be a better visitor experience and improved customer confidence.

Many web developers make the mistake of using free graphics and "borrowed" images when designing the graphical elements of a website. When free graphical assets are used, your site is bound to resemble low-end websites often used by "fly-by-night" companies. An experienced designer knows to avoid these similar techniques commonly used in low-end websites.

Q: What level of web design is really necessary to be successful?

A Genex/Synovate Customer Experience Survey of a cross-section of 1,100 Internet users found that 65 percent do not shop on a poorly designed site - even that of a favorite brand. Nearly 30 percent even cease offline purchases from a favorite brand if their online experience is poor. And for many, a high quality product isn't enough to warrant struggling with a confusing site: 30 percent of consumers reported that web site design is more important than a great product. Only 4 percent will shop on a poorly designed web site - and that's when the price is rock- bottom.

Website design is not just about being pretty or slick - it's about the customer experience online and that means, ultimately, that it's about sales. As the survey showed, there are substantial financial consequences when a company does not pay enough attention to the usability and information design of its website.

Q: How can this benefit my business?
A large number of small businesses wish to convey a sense that they are established and no different from their competitors who are already established and trusted. Again, this can be accomplished by utilizing a graphic appeal of a professionally designed site.

You should also consider what level your competition is at. Some industries are known for having a very low level of appeal on their websites, if this is the case you can gain a distinct competitive advantage in the eyes of potential clients with a higher quality site.

Q: What do your developers do differently?
Our designers utilize the same industry standard tools and techniques used by other high-end designers. Our graphic designers are very artistic and have experience with the type of style used on a high-end website.